Blots

The not-so-universal language of quotation marks
American English, Globish English (as spoken, beautifully, by Christine Lagarde from International Monetary Fund) and English English are not the same.

Don’t chase your customers out of the door
Tyler Brûlé, editor-in-chief of Monocle magazine and previously launch editor of Wallpaper, is a columnist for the Financial Times Weekend.

Richard Branson’s holiday pickle
Did you see the recent Branson news where he advised that all employees should take off as much time from work as they like?

Out of the woods
Tiger Woods has been restored to innocence by means of a cunning ploy. The latest ad by Nike carries the slogan ‘Winning takes care of everything’.

Out of office, out of mind
Everyone complains about the tsunami of endless communication. Me? I have always been a great believer in switching devices off for some peace.

Apostrophes: not a real problem
Even Oxford professors get apostrophes wrong. But there are simple rules to remember in order to get it right.

The joys of being a motoring journalist
I’m not saying it’s the best job in the world but if your interest in cars borders on an unhealthy obsession, motoring journalism is a pretty fair gig.

Can the humble phone be mightier than social media?
When you talk on a telephone you’re actually talking with someone; on social media you’re in a one-way conversation with anyone.

Teaching ourselves to teach you better
We teach best that which we most need to learn.” Who said that? A stonkingly good writer, pilot and thinker called Richard Bach. More about him later.

Keep passion where it belongs?
PR, marketing and comms people who proclaim passion for their brands or their products are not to be trusted. CEOs who do the same, even less so.

The Company Magazine: that’s Audi do it
Big companies are great publishers of the company magazine – they love ‘em. And journalists love ‘em too.

A realistic marketing Xmas conversation
“I loathe digital corporate cards at Christmas"

Creative content lessons from the past
Early this week I was privileged to get up close and personal not only with one of the RAF’s fast jets – a Typhoon – but also inside the hanger.

Need engaging content? Don’t monkey around
One million monkeys using one million keyboards, may, over an infinite time, write at least one of Shakespeare’s plays.

Social media is about the money, not you
The benefits of social media are vast but the harsh reality is that social platforms are only interested in your personal details and your spending habits.

Facts: A sure cure for poor quality content
An “agile branding expert” says in the Guardian’s Media section that the new iPhone launch has “fallen flat”, particularly in emerging markets in Asia.
