Clients, a small selection
Full suite of communication services & consultancy
RVL Group is based at East Midlands Airport and is a specialist aviation services supplier to a wide variety of customers including HMG. MD Dave Connor and Chairman Graham Cole CBE contracted John Blauth and the BCO team to provide a comprehensive suite of comms services including media releases, staff and customer newsletters and to build and populate a new website. John is a visiting member of the Senior Management Team and helps advise on all comms matters including the company’s response to C19. During the pandemic, RVL has carried cargo for the NHS and other health providers and organisations and has kept flying even when others have had to cease operations. Among other initiatives BCO has launched RVL Group’s Sector Digest, a focussed newsletter for all operators and brokers in the wider aviation industry.
Business Writing Academy
Innovation, creation and on-going communication
Business Writing Academy – BWA is a unique online training/coaching service for companies who know that everything they write must be clearly understood and are aware that it might not be. We devised and developed BWA for all companies and all the individuals who work in them. The nine modules offer a simple and comprehensive teaching guide which is followed up by human editors. AI is incapable of writing clearly or editing coherently as anyone who has ever received an automatically generated sales mail knows. Our communication work with BWA extends beyond product development to managing the website development process, including content, and will continue through the UK and international launch phase via LinkedIn and direct engagement.
Ford Fleet Management
Digital collateral content & consultancy for new JV
Ford Fleet Management – FFM is the name of a new joint-venture in the vehicle leasing and fleet management market which combines the might, skill and experience of Ford with the specialist expertise of ALD Automotive. FFM contracted BCO and John to write, edit and consult on the content for the JV’s new website. Made more complicated by the fact that the various principals are in various parts of the UK and Germany, weekly video conferences, plus careful management of BCO writing resources, has accelerated the process so that the project is on track and on time despite a very tight launch timeline. Editing to suit the needs of a global language audience, fluent in English though not all being native speakers, is less of a challenge than it might sound for BCO editors who are all experienced in writing for all audiences.
Agile Spray Response
Launch & communication collateral & consultancy
Agile Spray Response – ASR is an exceptional organisation. It works directly with Governments, relevant agencies and organizations, including maritime, coastguard and environmental and is a vital environment protection capability for coastlines. It partners with in-country airlines to provide a seamless and fully integrated service using its industry leading CONVERT400 system, a state-of-the-art, comprehensively tested, modular RORO aerial spray system. Currently flown in cargo-converted Boeing 737-400 aircraft, the system can be installed to be mission capable in three hours. BCO was contracted by ASR to build a new website from scratch, and provide filming, writing, editing and design expertise, alongside C-Suite consultancy before and leading up to launch. The upcoming post-launch phase will include lobbying, event-management as well as B2B and B2GOV communication online, via social media (LinkedIn) and more traditional means.
Gathering, editing and designing newsletter content
Toyota GB is the UK-based sales and marketing arm of one of the world’s largest vehicle manufacturers. Because we know that it is difficult for companies with high-media exposure to keep an accurate eye on their media mentions, and especially for senior managers to do so, we developed a programme whereby we edit press mentions and cuttings into a digestible format that can be downloaded and read online or printed out for ease and convenience. The process demands exceptional editing skills, and a fine attention to tone as well as detail. The designed digest meets Toyota’s CI guidelines in all regards which makes it a perfect internal as well as external (for the national dealer network) information source and media guide