Shoot the coffee, not the barista

Have you seen this open letter from Howard Schultz, CEO of Starbucks, written to the American people? In a country where there are more registered handguns than there are voters, I can see the sense in him saying he would prefer it if you didn’t carry a firearm when you pop in for a latte because: “The presence of a weapon in our stores is unsettling and upsetting for many of our customers.”

The social media feedback has been massive, binary and very funny.

Hats off to his comms team: what a great way to use content and social media for an instant profile raise.

I suppose it would have been too simple to improve the flavour of the coffee… now where’s the nearest Costa?